Concentration in Digital Marketing
The Digital Marketing concentration prepares students for the increasing demand for digital marketing skills. Students gain creative problem-solving skills for reaching a global audience, learn how to influence consumer behavior through storytelling, and learn to use different channels and platforms for customer acquisition.
| Requirement | Title | Credits |
|---|---|---|
| DMKT 300 | Social Media Marketing | 3 |
| DMKT 340 | Mobile Marketing | 3 |
| DMKT 360 | Consumer Messaging | 3 |
| DMKT 380 | Search Engine Optimization | 3 |
| DMKT 440 | Content Creation | 3 |
| Total Credits | 15 | |
The Digital Marketing concentration may not be paired with the Digital Marketing major.